This can be because the industry or topics for media requests in your business profile are not set, or it is set but too narrow, and there is just no interest from the journalists in your choice of topics at a particular moment.

Media requests are dependent on what is trending and what is in the journalists’ agenda. For example, summertime in the UK means more media requests for outdoor activities and summer holidays. Christmas time will have more gift guides and family-themed requests.

During periods of low engagement for your sector, check regularly the ‘All’ tab in the ‘Opportunities’ section of the platform and reply to media requests that can be applied to any industry. For example,  a journalist looking for founders or CEOs to contribute to the economy.

If you want to improve the number of media requests you get via email, try changing the industry and topics to reach a wider audience. For example, if you run a flower shop, choose topics related to people’s interests in celebrations, achievements and awards or weddings. If you are a car rental company, choose travel and transportation instead of motoring.